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Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform
--Ad Council Now Using the Platform for PSA'sBackchannel-TV-Network-Promotional-Spots-sm.jpgBackchannelmedia--a Boston-based company which late last year announced that it had received an investment of...
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etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS
Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecastetc-tv-Icon.jpgread more
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itaas in tru2way/ETV Deal with Comcast Media Center
Adds Four New Members to its istart ETV Developer Programitaas-logo-2005.jpgread more
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Miniweb Commercially Launches its TV Keys Service on Sky
Service Provides Lower-Cost ITV Alternative to the Red ButtonTV Keys Now Featured on First Page of Sky's Interactive Main MenuProxama Launches Service for Companies Looking to Use TV...
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DirecTV to Provide Expanded Interactive TV Coverage of This Week's US Open...
--Company also Providing Expanded ITV Coverage of Masters, PGA Championship, British OpenDirecTV-USOpen-2009.jpgUS satellite-TV provider, DirecTV, says that it will provide expanded and exclusive...
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Backchannelmedia Says its Clickable TV Technology is Now in...
--Michael Kokernak Resigns as Co-CEO, Will Head New Research UnitBackchannelmedia-WTNH-2009-sm.jpgBoston-based interactive TV advertising specialist, Backchannelmedia, said Monday that its flagship...
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BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks
The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next few weeks. Here are some highlights: UK/Ireland read more
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BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks
--Taps TV Chef for Primetime BBC iPlayer Marketing CampaignBBC-Red-Button-TallShips-2009.jpgThe BBC announced Friday the line-up of content that will be available through its red-button interactive TV...
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